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Episode 8: Launching Lumara
Episode 8 brings the series together with a pragmatic launch integration plan: how a specialty biologic turns strategy into day-one execution. We outline the success factors that consistently separate winners: clear, payer-oriented messaging; layered evidence with early RWE; real-time competitive response; cross-TA access innovation; and tight alignment across Access, HEOR, Medical, and Field.
Greg Johnsen
Nov 24, 20251 min read


How AI Voice Technology Reshaped Publishing—and What It Means for Pharma.
Turning Up the Volume: How AI Voice Technology Reshaped Publishing—and What It Means for Other Industries Artificial intelligence is now...
Greg Johnsen
Sep 5, 20251 min read
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