We’re not a traditional agency or consultancy. We’re AI-native builders with deep roots in specialty pharma. We’ve spent decades designing digital tools, scaling AI platforms, and solving the commercial challenges that matter most—from patient activation and provider engagement to access pull-through and adherence.
Now we’re applying that experience in a new way. We don’t just show up with decks, templates, and vague frameworks. We show up with timebanked solutions—80% built from real-world execution, then tailored to your therapy’s journey. Whether you’re refreshing a brand, accelerating enrollment, or rethinking market access, we help you move faster, spend smarter, and get to impact quicker.
We’re not here to theorize. We’re here to help you build—and win—in the GenAI era.
ABOUT
About our Business
About Us
We’re a new breed of pharma executive—hybrid strategists and operators who know the boundaries, and how to push beyond them to redefine what’s possible. We’ve led commercialization for GenAI startups, built enterprise platforms used by millions, and partnered with the world’s biggest pharma brands to drive real results across access, engagement, and adherence.
We know MLR, PRC, IT, and data privacy—and we know product, GTM, and execution. We don’t just advise; we build, ship, and scale. That’s why we're different.
Co-Founder, Principal
Bradford Lee
Bioengineer. Startup Builder. Pharma Fixer.
Bradford is a former C-suite exec and repeat founder with deep expertise in AI, digital health, and pharma commercialization. He’s helped Fortune 100s rethink how they operate, engage, and grow —and he’s not here for the slideware. He’s here to help you move faster, think smarter, and deliver.
Co-Founder, Principal
Greg Johnsen
Serial Founder. GTM Leader. Boardroom Strategist.
Greg has launched and scaled multiple B2B platforms across healthcare, AI, and supply chain industries — including as CEO of Lifelink and co-founder of GT Nexus. He’s advised Fortune 100s, built category-defining companies, and knows how to turn smart ideas into lasting impact.