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Episode 7: Lessons from Elsewhere –– What Other TAs Are Doing Better
Episode 7 looks outside severe asthma to borrow what works in oncology, migraine, and rare disease—and translate those access innovations to Lumara’s launch.
Greg Johnsen
Nov 16, 20251 min read


Episode 5: Scaling the Access Wall
Episode 5 examines how real-world evidence (RWE) is now the currency of access decisions. Beyond trials, payers want proof in routine care—on exacerbations, persistence, and healthcare utilization—and they use it for formulary positioning and renewal negotiations.
Greg Johnsen
Nov 3, 20251 min read


How AI Voice Technology Reshaped Publishing—and What It Means for Pharma.
Turning Up the Volume: How AI Voice Technology Reshaped Publishing—and What It Means for Other Industries Artificial intelligence is now...
Greg Johnsen
Sep 5, 20251 min read
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